Social media has become a powerful tool for online casinos and gambling platforms to promote their offerings and engage with Pakistani players. Platforms like Facebook, Instagram, and Twitter are used to share promotions, bonuses, and new game launches. Through targeted advertisements and influencer marketing, online casinos can attract new players while keeping current ones informed about upcoming events and special deals. The interactive nature of social media also allows players to share their experiences, creating a sense of community around online gambling in Pakistan. This trend is helping online gambling grow more popular and accessible, especially among younger, digital-first generations.